Researching Solutions
Consumers seeking to answer specific financial questions prefer to get their information from a trusted brand. Consumer questions are often an initial point of engagement to meet a personal financial need. A positive experience is critical for the overall consumer impression of a brand and is a key driver for continued engagement and loyalty. Leadfusion Researching Solutions make the financial institution site a destination for consumers in need of trusted answers.
When consumers have personal financial questions such as: “How much should I put down for a new home?”, “How much can I contribute to my retirement plan each year?”, “What vehicle can I afford?” they look to engage with a FI for trusted answers. Research shows that consumers overwhelmingly prefer to answer these questions using self-service on-line tools. When consumers are not yet ready to investigate a financial product but have a specific financial question, Leadfusion Researching Solutions deliver the needed consumer experience with patent pending functionality.
Leadfusion Researching Solutions answer consumer questions with engaging tools branded for a financial institution and integrated into their overall consumer experience – either on a website, micro site, landing pages, banner advertisements, or in social media. Websites that provide trusted financial answers are where consumers turn first when they are ready to investigate product offerings and transact.
“In 2008, 63% of US online adults who researched a financial product did so online.”
- Online-Influenced Sales Exceed Direct Sales In Financial Services, Forrester Research
The Researching Solutions family of products includes Premium Financial Tools, Classic Financial Tools, Social Financial Tools and API Financial Tools.