Marketing Solutions
Personal financial decisions are typically considered purchases made over the course of several days or weeks. During this consideration period, consumers research and investigate offers from several financial institutions. Through this process the consumer gains comfort, validation, and ownership of their financial decision in preparation for taking action. As the consumer considers competing offers and information, it is important for a financial institution to keep their offer and brand top-of-mind throughout the consideration process – beyond the period of time the consumer is on the website.
With patent pending functionality, Leadfusion Marketing Solutions keep timely offers and relevant content in front of in-market consumers beyond their time on a website. Focusing on behavioral and event triggers, Leadfusion Marketing Solutions assure relevancy and timeliness of messaging.
Leadfusion Marketing Solutions move beyond traditional “push” marketing into more receptive “pull” marketing. Because pull marketing is consumer initiated it is viewed as a helpful service and a value-added piece of the overall brand experience. Messages triggered by events and consumer behaviors have the highest deliverability, open rates, and consumer engagement. Using Leadfusion Marketing Solutions a financial institution gets the right message to the consumer at the right time creating a positive consumer experience and driving conversion, loyalty, and advocacy.
“Ultimately, trigger marketing facilitates a shift away from pitching goods and services and toward providing customer care and enhancing the overall customer experience.”
– Pulling the Trigger on Trigger Marketing, Jeff Zabin, Ecommerce Times
The Marketing Solutions family of products includes Premium Email, Alert Email and Fulfillment Email.